Beauvoords Bakhuis has become part of the Cérélia Group. Beauvoords Bakhuis is an established name in the industry and strong in the production of freshly packaged pancakes, which are delivered mainly to the Belgian and Scandinavian retail market. Beauvoords Bakhuis (like a production facility of Cérélia) is located in Veurne, Belgium, and has a solid production site in which substantial investments have been made in recent years. Beauvoords Bakhuis is a great addition to the Cérélia Group and enables Cérélia to accelerate its international growth in the sales of pancakes, poffertjes and American pancakes.

Walter Kluit, Co-CEO of the Cérélia Group and Managing Director of the Pancake Division, said, “Beauvoords Bakhuis is a solid company, which has been able to establish a foothold in the fresh pancake market with a high-quality product. By joining forces, we can add even more value in the market.”

Karen Pauwelyn, Managing Director and owner of Beauvoords Bakhuis since 2005, shares the enthusiasm: “Together we can even better capitalize on the many opportunities we see for the international market and achieve further growth of the pancakes and poffertjes category.”

About Cérélia

Cérélia is a leading manufacturer of ready-made dough solutions for cake and pizza, as well as ready-made pancakes, poffertjes, American pancakes, cookies and cookie dough. With sales of over €800 million, Cérélia is the European market leader in chilled dough and pancakes. Cérélia employs 2,000 people at 12 plants in Europe and North America. Since its founding in 2012, Cérélia has expanded its product portfolio and established itself in more countries in Europe and North America. The acquisition of De Bioderij in 2015 was followed by English Bakeaway (2016), English Bay Batter in Canada and the United States (2017) and US Waffle (2021). General Mills’ European dough brands were also acquired in 2022. Cérélia has significant market shares in the private label segment and, in addition to its own brands, produces for some of the largest brands in the world. In the process, innovative products are regularly introduced.

www.cerelia.com

About Beauvoords Bakhuis

Beauvoords Bakhuis is originally a family business that has focused on the production of pancakes and waffles since its founding in 1970. Beauvoords’ pancakes and waffles are artisanally baked and sold through food service to the supermarket channel, and industrial buyers. In 2007, production moved to the newly built facility in Veurne and production was further automated. With future growth in mind, the building was further expanded in 2019.