Beauvoords Bakhuis has become part of the C\u00e9r\u00e9lia Group. Beauvoords Bakhuis is an established name in the industry and strong in the production of freshly packaged pancakes, which are delivered mainly to the Belgian and Scandinavian retail market. Beauvoords Bakhuis (like a production facility of C\u00e9r\u00e9lia) is located in Veurne, Belgium, and has a solid production site in which substantial investments have been made in recent years. Beauvoords Bakhuis is a great addition to the C\u00e9r\u00e9lia Group and enables C\u00e9r\u00e9lia to accelerate its international growth in the sales of pancakes, poffertjes and American pancakes. <\/p>\n\n
Walter Kluit, Co-CEO of the C\u00e9r\u00e9lia Group and Managing Director of the Pancake Division, said, “Beauvoords Bakhuis is a solid company, which has been able to establish a foothold in the fresh pancake market with a high-quality product. By joining forces, we can add even more value in the market.” <\/p>\n\n
Karen Pauwelyn, Managing Director and owner of Beauvoords Bakhuis since 2005, shares the enthusiasm: “Together we can even better capitalize on the many opportunities we see for the international market and achieve further growth of the pancakes and poffertjes category.” <\/p>\n\n
About C\u00e9r\u00e9lia <\/strong><\/p>\n\n C\u00e9r\u00e9lia is a leading manufacturer of ready-made dough solutions for cake and pizza, as well as ready-made pancakes, poffertjes, American pancakes, cookies and cookie dough. With sales of over \u20ac800 million, C\u00e9r\u00e9lia is the European market leader in chilled dough and pancakes. C\u00e9r\u00e9lia employs 2,000 people at 12 plants in Europe and North America. Since its founding in 2012, C\u00e9r\u00e9lia has expanded its product portfolio and established itself in more countries in Europe and North America. The acquisition of De Bioderij in 2015 was followed by English Bakeaway (2016), English Bay Batter in Canada and the United States (2017) and US Waffle (2021). General Mills’ European dough brands were also acquired in 2022. C\u00e9r\u00e9lia has significant market shares in the private label segment and, in addition to its own brands, produces for some of the largest brands in the world. In the process, innovative products are regularly introduced. <\/p>\n\n